Amplifying brands with purpose, precision and passion
I am a strategic infiltrator, in the complex and nuanced world of brands. I bring expertise and 25 years of experience to collaborate with brands that want to deeply resonate. I create strategic visuals and content that penetrates.
Jensen & Sons
I collaborate to build brands that stay on people’s minds.
Finders, keepers. I collaborate with Startups and Small/Medium Enterprises, to figure out what to say, who to say it to, and where to say it, so it sticks!
Since the mid-90s, I’ve worked in various roles at well-known advertising agencies, gaining extensive experience across diverse brand journeys—from inception to rejuvenation. My work spans both B2C and B2B sectors, covering industries like FMCG, fashion retail, NPOs, NGOs, and just about every acronym you can think of.
I’ve collaborated with diverse brands at ExCo and consultant levels, leading Creative, Marketing, and Design teams in South Africa and the United States. My expertise lies in audience infiltration, design, and strategy, including social media.
Over the past two decades, I’ve worked with leading local and international agencies and brands like Lamborghini SA, Abland, Chivas Regal, IntegriSure, The Good-Lite Company, UD Trucks, Hilti Tools, Hilton Hotel Group and Universal Music SA, helping them create visual pathways to achieve their goals—both internal and client-facing.
As a music design specialist, I’ve consulted on and designed artwork for more than 400 albums, locally and internationally, contributing to Grammy®, SAMA®, Geraas®, and Ghoema® Award-winning projects.
I am also an artist – a regional finalist in the Gauloises Freedom of Expression® art showcase and the Absa L’Atelier® Awards. Additionally, I was named the NSA Young Artist of the Year. My protest and awareness-themed artwork has been featured in over 90 countries worldwide, most recently in Ukraine, the US, Netherlands, Qatar, Hong Kong, and Germany.
What I do
Adding Brand Gravity - Listening To The Pulse
Brand Strategy
I collaborate with marketing teams to build robust messaging and visual strategies that launch new brands or help established brands pivot and stay ahead. I differentiate by adding soul to the insights that data delivers.
Design and Content
Concept to execution, my human-centric design philosophy infuses brand messaging with life. I design for intelligent elegance and longevity, ensuring your brand communicates effectively at every touchpoint.
Social Media Strategy
My social media strategies and content creation aim to engage your audience and add gravitas. I believe in tailored solutions, whether you want to expand reach or boost retention, from concept through to execution.
PORTFOLIO
Corporate Image Design
In the US, EU and SA, I have collaborated with top brands to deliver relevant and timeless Corporate Images. My philosophy for CI design is simplicity and elegance. Hand-made, not generated by AI. I believe in slow burners, and I have designed many CI’s that have exceeded 20-year lifespans, retaining their relevance and freshness.
I have created more then 300 CI’s – here are some noteworthy brands I have worked with.
Social Media Infiltration
CLIENTS
What my clients say
Insight into how I work